Market Master

This is a draft site - for testing (Feedback welcome).

Market Master is a part of the Global Horticulture project of the International Programs of the College of Agricultural and Environmental Sciences, UC Davis


A market strategy is critical - Excess product, produced in the absence of market development, typically drives prices down and/or leads to product being lost or unsold.

Steps in market development (from Corky Lovin)
  1. Production Potential
  2. Market Demand
  3. Evaluate Potential Fit
  4. Realize Potential
  5. Refine System
      For more: Link

This section will be developed to include information on
  • Market considerations
  • Steps required to establish horticulture markets.
  • Sources of market price information
"How to Develop a Market Strategy in 5 Easy Steps" (from Link