Developing and Accessing New Markets
Below is an overview of 5 key steps required to match production with market demand
Note: The probability of success rises as a local "champion" emerges to drive the system
1. Assess Production Potential
Note: The probability of success rises as a local "champion" emerges to drive the system
1. Assess Production Potential
2. Assess Market Demand. Find out about the potential market
3. Evaluate Potential Production-Market Fit. Evaluate viability of production based on expected market prices considering:
4. Realize Potential
5. Refine system
From Corky Lovin (International Programs, UC Davis)
- What consumers want
- When consumers and processors want it
- How much is wanted and quality requirements
- How much will farmers receive for their product
3. Evaluate Potential Production-Market Fit. Evaluate viability of production based on expected market prices considering:
- Calendar of market demand
- Production window (is it viable in terms of planting, growth and harvest)
- Costs of production
- Transport viability and costs
- Processing needs (capacity to harvest, handle and hold product including cold storage, if required)
- Alternate sources of product
4. Realize Potential
5. Refine system
From Corky Lovin (International Programs, UC Davis)