Postharvest management

Marketing must involve postharvest management ensuring that the customer gets what they want and what they are willing to pay for.

Check UC Davis Postharvest (Link) on how to

• handle and
  
• treat your product to ensure quality of product.
  

Check UC Davis GAP (Link) on Good Agricultural Practices to ensure safe food.

Another key point is how the product is presented (e.g., packaging)